Mac Songvetkasem

VP Engineering, Global Ad Technology Department, Rakuten USA

Hands-on, performance focused technology executive, consistently delivering revenue growth and driving highly strategic business initiatives to support corporate goals.

Recognized for building a successful high performing, geographically distributed, multicultural, global engineering teams. Expert in ad tech industry, system architecture design, massive parallel distributed systems, big data processing, machine learning, recommendations and insights. Proven track records of providing executive leadership and management for growing global tech companies.

Speaker's Sessions

Better Ads Through Data 14:00 - 14:40
We’ve brought together some of the leaders within Rakuten actively working on the technical challenges in improving the Ads brought to customers online by using advances in machine learning and artificial intelligence.  Discuss with Marketing Experts questions like – ‘What are better Ads?’, ‘What opportunities can we see?’, ‘What challenges do we face?’, while digging into some approaches we have taken.


< Back to Speakers Page < Back to Session Page < Back to Timetable